Engaging content is important for driving social media engagement because it captures the attention and interest of your audience, encouraging them to interact with your content. When your content is engaging, it encourages your audience to like, comment, and share your posts, which increases your reach and visibility on social media platforms.

There are a few key elements that can make content engaging. Firstly, it should be relevant to your target audience and their interests. By understanding your audience's preferences and needs, you can create content that resonates with them and sparks their interest.

Secondly, engaging content often evokes emotions. It could be through storytelling, humor, inspiration, or even controversial topics that prompt discussions. When content elicits an emotional response, it tends to capture attention and drive more engagement.

In addition, utilizing visual elements such as eye-catching graphics, photos, and videos can make your content more engaging. Visuals are processed by the brain faster than text, and they can help convey your message effectively and leave a lasting impression on your audience.

Lastly, creating interactive content that encourages participation from your audience is another effective way to drive engagement. This can include polls, quizzes, contests, or simply asking questions to encourage conversations and feedback.

Remember that the key to driving social media engagement is to continuously analyze and understand your audience's preferences and tailor your content accordingly. By regularly delivering engaging and valuable content, you can build a loyal and active community around your social media presence.

To make an animated social media icon, you can use CSS and HTML. Here's a basic example using CSS keyframes and transitions:

HTML:

html
 
 
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<div class="icon"></div>

CSS:

css
 
 
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.icon {
  width: 50px;
  height: 50px;
  background-color: blue;
  border-radius: 50%;
  transition: all 0.2s linear;
}

.icon:hover {
  transform: scale(1.2);
}

@keyframes rotate {
  0% { transform: rotate(0deg); }
  100% { transform: rotate(360deg); }
}

.icon:after {
  content: "";
  display: block;
  width: 20px;
  height: 20px;
  background-color: white;
  border-radius: 50%;
  position: absolute;
  top: 15px;
  left: 15px;
  animation: rotate 2s infinite linear;
}

This code creates a simple blue circle icon that rotates on hover and has a smaller white circle inside that rotates continuously.

Keep in mind that this is just a basic example and you can customize the animation and design to fit your specific needs.

You can find a live example of this code here: CodePen Example

The best way to create a footer with social media, newsletter and contact links is to use HTML and CSS.

Below is some sample HTML code you can use as a starting point:

html
 
 
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<div class="footer">
  <ul>
    <li><a href="facebook.com/SheCodes">Follow us on Facebook</a></li>
    <li><a href="twitter.com/SheCodes">Follow us on Twitter</a></li>
    <li><a href="newsletter.html">Sign up for our newsletter</a></li>
    <li><a href="contact.html">Contact Us</a></li>
  </ul>
</div>

The HTML code creates a list of links to your different pages - Facebook, Twitter, Newsletter and Contact.

To add styling to the footer, you can use CSS. Here is some sample code for styling the footer:

css
 
 
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.footer {
  position: relative; 
  bottom: 0; 
  width: 100%; 
  background-color: #ccc;
  text-align: center;
}

You can add more specific styling to the footer using other CSS options. For more information on styling your footer, you can check out this article on adding a footer with HTML and CSS.