Simplify your skincare.
How The Ordinary made high quality products accessible at a low price.
Most beauty brands out there are so attractive to the eye: fancy packaging, pop of colours, a suspiciously common promise of glow in the description and that mesmerising scent you can't get enough of. Sure we love all these things... but what if half of the price you are paying went to simply make the product look pretty... and the product itself was not much different than its competitors? Enter The Ordinary.
No frills. Low costs. Great quality.
Happy aware customers.
The ambitious mission of this Canadian beauty brand is to involve customers and get them to really understand what they are putting on their face. I'm not going to lie, it's definitely daunting at first but once you get the hang of it, you'll be able to make very informed decisions and... you'll know how much your product is worth! Learn more on their website
The iconic products by The Ordinary have a clean black&white minimal packaging: on the label you won't find any fancy story or misleading promises. That way all your focus and money will go to the actual content and ingredients. Once you learn the name and effect of each ingredients, you'll feel super empowered and... a perfect skincare geek with all your clinking bottles!🤓
Few years ago The Ordinary also launched a makeup line, including concealers, primers and foundations with two types of coverage. Unfortunately my beloved Serum Foundation is going to be discontinued soon as sells didn't go as expected. Please The Ordinary bring it back! 😭
Anyway, there are many great products by The Ordinary and their
approach definitely shook the beauty industry.
You can find many great guides online on what could be the best
products for your skin type and age.
However my absolute favourite is... (drum rolls)
The Ordinary "Buffet" + Copper Peptides 1%
This absolute beauty is probably one of the most expensive within their range. However it is a great all-in-one solution and an advanced age-supporting serum with additional antioxidant support. It is a water-based serum so make sure you apply it before any other oil-based products.