Contrary to the US and the EU, Brazilian Valentine's Day is celebrated on June 12th. At first, the day of the lovers was also celebrated in Brazil on Saint Valentine's Day (Saint of love) or as we know, February 14th. However, the different Brazilians didn't embrace this Valentine’s idea. In this way, not by coincidence, June 12th, which is also the eve of the Brazilian beloved matchmaker Saint Anthony’s day was adopted as “Couple’s day”.
Invented by businessman João Doria (not the governor, but his father) who, in order to increase sales in June, had the brilliant idea of creating a special promotion for lovers. Coming out with the slogan “Love with love is paid”, he wisely started this very special day — our well-known Brazilian Couples Day. And that is how a marketing strategy was successfully adopted by a nation. Consequently, since 1949 we have been lovingly celebrating the influence of marketing in our lives!
Happy Couple’s Day!
