What Is the Pantone Color of the Year?
The Pantone Color Matching System
The Pantone Color System is the most important color matching system in the world. The system originated in 1963 to solve the problem of complicated color matching in the printing industry.
Soon after, Pantone became the easiest and simplest way to classify, communicate and match colors with the use of a color catalog in a fan format.
Every color, in every tone and tint, was given a number to classify it. Pantone literally wrote the book on color matching. For over 40 years, Pantone has been the go-to color matching system for not only the design industry but also paint, textile and plastic manufacturers.
The Color of the Year
In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. The introduction of the Pantone Color of the Year confirmed The Pantone Color Institute as the front-runner for all things color-related.
It is not surprising then that The Pantone Color of the Year is awaited with much excitement and anticipation every December.