It is a type of wreath which, in traditional Ukrainian culture, is worn by girls and young unmarried women. The wreath may be part of a tradition dating back to the old East Slavic customs that predate the Christianization of Rus. The flower wreath remains a part of the Ukrainian national attire, and is worn on festive occasions and on holy days, and since the 2014 Ukrainian revolution increasingly in daily life as part of a wider cultural revival.
On the day of Ivan Kupala, young women placed their wreaths in the water with a lighted candle, foretelling their romantic future by how the wreath flowed down the river or lake. From the wreath's direction, the girl could tell whom she would marry: if the wreath stayed in one spot and did not float down the water, she would not marry; if it went under, she would die; if the candle went out, misfortune would follow. The young men would dive into the water, trying to retrieve the vinok of the girl each loved. One of the ritual Kupala songs says, "Who will catch the wreath will catch the girl, who will get the wreath will become mine." It dates back to pre-Christian times when it was thought that the headdress would protect girls from evil spirits. The ceremonial, religious value diminished, and was later replaced as a national character of girlhood: to lose a wreath in folk songs and traditions means for a maiden to transition into womanhood.