Why do we love the BLACK colour?

In color psychology, black's color meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger.

Many fashion retailers have used black in their logos.

BLACK Facts

• 🖤 Black is the darkest color and is achromatic.
• 🖤 Black was one of the first colors used in art. The color was extracted, among others, from burned bones.
• 🖤 In 2014, an English high-tech company created what they call the darkest black ever seen, called Vantablack - it absorbs 99.96% of light.
• 🖤 As a professional-looking color, black is the most common color in business attire.
• 🖤 Among all naturally black things, flowers are the rarest in this color.

BLACK In fashion

The color black is often seen as a color of sophistication, as in 'the little black dress', or 'the black tie event'. Affluent and success orientated women often choose black as it can give an impression of elegance, sophistication and confidence.

Black is often associated with sexiness and seduction, as in the temptress in sexy black lingerie creating an air of mystery and intrigue.

Reasons to use BLACK

• 🧥 It means never worrying about matching. It camouflages any stains.
• 🧥 It can be layered endlessly.
• 🧥 It flatters every skin tone.
• 🧥 It can make anyone look mature.
• 🧥 It allows you to go wild with accessories.
• 🧥 It works for every season.
• 🧥 It's figure-flattering.
• 🧥 It helps you blend in (if you want to, that is).
• 🧥 It masks whether your clothes are expensive or cheap.
• 🧥 It lets you experiment with crazy fabrics.
• 🧥 It always looks kind of dressed up.
• 🧥 It never goes out of style.
• 🧥 It's what "fashion people" wear.

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BLACK Quotes