"Purple combines the calm stability of
blue and the fierce energy of
red.
The color purple is often associated with royalty, nobility, luxury,
power, and ambition. ... The color purple is a rare occurring color in
nature and as a result is often seen as having sacred meaning." -Ayesha
Fatima
Pantone even chose it as the color of the year for 2022
"Displaying a carefree confidence and a daring curiosity that animates our
creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri
helps us to embrace this altered landscape of possibilities, opening us up
to a new vision as we rewrite our lives. Rekindling gratitude for some of
the qualities that blue represents complemented by a new perspective that
resonates today, PANTONE 17-3938 Very Peri places the future ahead in a
new light. We are living in transformative times. PANTONE 17-3938 Very
Peri is a symbol of the global zeitgeist of the moment and the transition
we are going through. As we emerge from an intense period of isolation,
our notions and standards are changing, and our physical and digital lives
have merged in new ways. Digital design helps us to stretch the limits of
reality, opening the door to a dynamic virtual world where we can explore
and create new color possibilities. With trends in gaming, the expanding
popularity of the metaverse and rising artistic community in the digital
space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and
how color trends in the digital world are being manifested in the physical
world and vice versa." -Pantone
