Political Fashion



Fashion Collage

2020 was the year of unprecedented universal social justice wakefulness. During the past years, excessive socio-political awareness is manifested not only by individuals with strong political stances but also by apolitical people, who rarely publicly engage in such discourses. In the age of a tumulous political climate worldwide, dismantling injustice and spreading the feeling of togetherness are the defining actions to take. While there are many ways to project one's viewpoint, be it political or personal, fashion is the most immediate mean of proclaiming one's beliefs and aesthetics. The act of wearing a certain piece of clothing on our bodies makes it a part of our identity. Fashion is aslo an impression management tool, and why not use it to make a political statement? A greater number of young people unapologetically engage in political dialogue and express their solidarity with the maltreated. Should the fashion industry, in its turn, project socially awakening messages? As a billion-dollar industry, it definitely has certain responsibility to do so. After revisiting the personal archive of fashion imagery and digging deeper into the subject of social justice and politics in clothing, I created a list featuring political statements made by 10 labels. They are bound to make you question the status quo. Read on.

Political Fashion Brands

Pressure Paris


Pressure Paris

Parisian streetwear label with Mediterranian roots, aiming to pay tribute to the international mix of ethnicities found in French capital. The brand was launched by a Greek designer Théodoros Gennitsakis, who believes that Medittaranian and Arabic cultures should not be viewed as "threatening" on the streets of Paris. Moved by his Arab friends' islamophobic malaise in the city, Gennitsakis produced a T-shirt line stating "pressure" in Arabic.


Loewe x Divine


Loewe Divine

For last year's Pride Month, Jonathan Anderson decided to honor prominent drag performer and actor Divine (born Harris Glenn Milstead). The designer hoped for "a celebration of creative freedom and challenging the world order" by releasing a small collection of three T-shirts and a little cushion tote bag, centered around "the filthiest person alive" saying about Divine. Donations were made to Visual Aids Organization (support system for HIV+ artists) and Baltimore Pride (Black-led LGBTQ+ organization in Divine's hometown).


Mowalola


Mowalola

Lagos born London-based designer Mowalola Ogunlesi took the London fashion scene by storm. Born in a Nigerian designer family, Mowalola learned early on the lesson of knowing "who you are" and "where you are from." Mowalola's grandmother and mom created a "proudly Nigerian" womenswear label that anchored her love for the homeland in almost every piece she has produced so far. Most pieces are designed for a fluid representation of the Black male body with powerful political statements not being bereft from the designer's work. SS20 "Coming for Blood" collection comprising of bloody white leather jacket and dress created a media buzz around the designer and Naomi Campbell, who wore the piece to London Fashion Week. "This dress is extremely emotional to me, it screams my lived experience as a black person" - Mowalola's response regarding the accusations of glamourizing the gun crime.

The link to my full article