In our recent report on the rise of e-reading, we asked those
who had read a book in the past 12 months to tell us what they like
most about book reading. They gave a host of reasons that ranged from
the highly practical to the sublime.
26% of those who had read a book in the past 12
months said that what they enjoyed most was learning, gaining
knowledge, and discovering information.
15% cited the pleasures of escaping reality,
becoming immersed in another world, and the enjoyment they got from
using their imaginations.
12% said they liked the entertainment value of
reading, the drama of good stories, the suspense of watching a good
plot unfold.
12% said they enjoyed relaxing while reading and
having quiet time.
6% liked the variety of topics they could access
via reading and how they could find books that particularly
interested them.
4% said they enjoy finding spiritual enrichment
through reading and expanding their worldview.
3% said they like being mentally challenged by
books.
2% cited the physical properties of books – their
feel and smell – as a primary pleasure.
In their own words, respondents were eloquent and touching. One
respondent noted: “I am an English teacher, so I read to save my
sanity from grading essays.”
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