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Simply put, a product designer is responsible for the function of the product as well as the user experience. They must take into consideration the needs of both the business and the consumer. Their objectives include deciphering:
- Who is the target customer and how will they use the product?
- How can I make the product easy and convenient to use?
- How can I make the product visually appealing?
- How can I make the most affordable version of the product?