Monster Energy

"The absolute best there is!" - Bendiz

Drinking an energy drink, such as Monster Energy drink, 10 minutes to 60 minutes before you exercise may improve overall athletic performance, including focus, alertness and endurance, according to a 2013 position statement on energy drinks from the International Society of Sports Nutrition. Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States[16] and Grupo Jumex in Mexico.[17] Monster became the title sponsor of NASCAR's top series starting with the 2017 season,[18] renaming it to the Monster Energy NASCAR Cup Series.[19] The name lasted through 2019; although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.[20][21] In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola.[22] In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims.