The fantastic world of Web Analytics!
Do you know what Web Analytics is?
Web analytics is the measurement, collection, analysis and reporting of
web data for purposes of understanding and optimizing web usage.
However, Web analytics is not just a process for measuring web traffic
but can be used as a tool for business and market research, and to
assess and improve the effectiveness of a website. Web analytics
applications can also help companies measure the results of traditional
print or broadcast advertising campaigns. It helps one to estimate how
traffic to a website changes after the launch of a new advertising
campaign.
Web analytics provides information about the number of visitors to a
website and the number of page views. It helps gauge traffic and
popularity trends which is useful for market research.
This page was built by: Camila Ramos Mori