The Tangled History of Black Hair Culture

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A woman with long thick hair demonstrated the life force, the multiplying power of profusion, prosperity...a green thumb for raising bountiful farms and many healthy children.

History, culture, traditions, social struggles can't be denied. When brands ignore the importance of these elements, they are denying the value of that culture's identity, obliterating the very makeup of who the members of that culture are. Providing the space for not just Blacks, but all cultures, to feel accepted and celebrated for the things that make them unique is what it's all about!.

The Afro, which hit its stride in the 1960s, was an expression of pride, connection, power, revolution and differentiation. The Afro first gained popularity with performers, artists, activists, youth and nationalists.

Young people who did not adopt this trend were for the first time judged and subject to "blacker-than-thou" policing by their peers. Blacks began to use their hair as a way to showcase a link to their African ancestors and Blacks throughout the diaspora. The Afro, in conjunction with the Civil Rights Movement, was helping to define black identity.
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