The word reggaeton (formed from the word reggae plus the augmentative suffix -tón) was first used in 1994, when Daddy Yankee and DJ Playero used the name on the album Playero 36 to describe the new underground genre emerging from Puerto Rico that synthesized hip-hop and reggae rhythms with Spanish rapping and singing.
Often mistaken for reggae or reggae en Español, reggaeton is a younger
genre that originated in the early-1990s in Panama and since then has
become popularized by Puerto Rican artists. It became known as
"underground" music, due to its circulation through informal networks
and performances at unofficial venues. DJ Playero and DJ Nelson were
inspired by hip hop and Dancehall to produce "riddims", the first
reggaeton tracks. As Caribbean and African-American music gained
momentum in Puerto Rico, reggae rap in Spanish marked the beginning of
the Boricua underground and was a creative outlet for many young people.
Despite the controversy, reggaeton slowly gained acceptance as part of
Puerto Rican culture— helped, in part, by politicians who began to use
reggaeton in election campaigns to appeal to younger voters in 2003.
Puerto Rican mainstream acceptance of reggaeton has grown and the genre
has become part of popular culture, including a 2006 Pepsi commercial
with Daddy Yankee and PepsiCo's choice of Ivy Queen as musical
spokesperson for Mountain Dew. The name "reggaeton" became prominent
during the early 2000s, characterized by the dembow beat. It was coined
in Puerto Rico to describe a unique fusion of Puerto Rican music.
Reggaeton is currently popular throughout Latin America. In 2004,
reggaeton became popular in the United States and Europe.
Reggaeton lyrical structure resembles that of hip hop. Although most
reggaeton artists recite their lyrics rapping (or resembling rapping)
rather than singing, many alternate rapping and singing. Reggaeton uses
traditional verse-chorus-bridge hip hop structure. Like hip hop,
reggaeton songs have a hook which is repeated throughout the song.
Latino ethnic identity is a common musical, lyrical and visual theme.