Content Tech
About Content Engineering
What is Content Engineering?
Content engineering is the practice of organizing the shape, structure,
and application of content. Content engineering is broken down into
seven primary disciplines:
model, metadata, markup, schema, taxonomy, topology, and
graph.
Why is Content Engineering important?
Creating and delivering engaging content experiences to customers across
multiple channels challenges even the largest organizations. Layer in
personalization, interaction, and hundreds of device types, and it’s no
wonder marketing technologists have trouble keeping up! Content
engineering bridges the gaps between strategy and development. Working
with content strategy, content engineering transforms static content
into a form that’s atomic, intelligent, structured, and quantum.
Sophisticated content that is designed for reuse – omnipurpose content –
requires thoughtful architecture and planning.
It takes engineering and teamwork.
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