BU has its ups and downs, but at the end of the day, the story portrays a positive message. In fact, it’s a message that the group has repeatedly mentioned since mid 2017. Love myself and love yourself are the slogans of both BTS’s latest era and their campaign with UNICEF. In this blog, I will describe the Love Yourself series and its connection to BU. I will also provide links and videos about the LOVEMYSELF campaign that BTS created with UNICEF.
BTS has had plenty of eras since the beginning of BU in 2015. Those that are part of BU can all be categorized into three distinct series: Youth, Wings, and Love Yourself. They are listed below in order (not including the eras outside of BU).