KOREAN WAVE
Hallyu 3.0
Hallyu has successfully achieved milestones across different media types. Bong Joon-ho’s groundbreaking film Parasite received
universal acclaim and awards internationally.
K-pop boy band BTS accounts for USD 4.65 billion of South Korea’s GDP and rivals The Beatles on the charts.
While South Korean game developer Bluehole’s PlayerUnknown’s Battlegrounds reach critical success, with PlayerUnknown’s Battlegrounds Mobile becoming the highest-grossing video game in March.
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