Bubble tea appeals to a younger age group with a strong understanding of social media marketing, enabling the trend to go from strength to aesthetic strength. New flavors and colors of the drink go viral and reinvigorate the popularity of the drink at every turn. Bubble tea has stayed popular because of its versatility, it keeps up with people’s tastes by changing itself. Instead of just sticking to tea, new fruit flavors were invented, along with new toppings and different kinds of milk.