Images and videos of domestic cats make up some of the most viewed content on the web, particularly image macros in the form of lolcats. ThoughtCatalog has described cats as the "unofficial mascot of the Internet".[1] The subject has attracted the attention of various scholars and critics, who have analysed why this form of low art has reached iconic status. Although it may be considered frivolous, cat-related Internet content contributes to how people interact with media and culture.[2] Some argue that there is a depth and complexity to this seemingly simple content, with a suggestion that the positive psychological effects that pets have on their owners also holds true for cat images viewed online.[3]