Once upon a brand..

Every brand has a story to tell

Stories accompany us constantly in everything we do. We use them in our daily and professional life. Storytelling makes us human. But what is much more interesting is that we use stories to memorize and to determine our behaviour. And that is real goldmine for brands. Learn more about storytelling here


The 3 Ws

What?

What is your story about?
Define the message of your story.
What should the customer take away after seeing, hearing or reading your story?

Who?

Who is your story about?
Who is your protagonist?
Your brand, a product or even a customer?

Why?

Why do you want to tell this story?
What makes it that important for your brand?
Be honest and transparent.
Communicate what this story means to you as a brand.



We would love to hear what stories your brand has to tell!

This page was built by Sabrina Kautz