I 💙 Nikes

My Favorite Is The Dunks

The year is 1985, The Goonies is in cinemas, Running Up That Hill by Kate Bush is ringing through the airwaves and a gangly 21-year-old Michael Jordan is coming off the back of a breakout rookie season with the Chicago Bulls while wearing the Nike Air Jordan 1, an instant hit that sends waves through the nascent streetwear scene and the Nike C-Suite. Nike needs to compound its success and they need to do it quickly. Using the Air Jordan 1 as a template, Peter Moore – who also designed the Jordan signature – creates a basketball shoe with a thin, flat sole (this will be important later on) with prominent branding that comes in the vibrant colours of America’s 12 leading basketball college programmes; the focus is on marketing the shoe to basketball players and wannabe athletes. It works. Moore, and Nike, have done it again.