In 2020, women accounted for nearly 41% of all gamers in the United States. And in Asia, which accounts for 48% of the worldβs total gaming revenue, women now make up 40-45% of the Asian gaming population, according to Google and Niko Partners.
What studies
highlight is the rich
complexity of the female gaming population. The question being raised by
those seeking full equality of opportunity, treatment and conditions
within gaming is the industry is
adequately
structured to serve this growing consumer segment.
Organizations such as Women in Games, are advocating for a reimagination
of the gaming industry, free of gender discrimination, by addressing the
culture from workforce, product and the player community perspectives.