Impact Investing

Impact investing is an attempt to align financial returns with social and environmental impact. It means to include the social and environmental impact aspect into the investment decisions, combining money and impact. For example, instead of investing in fossil fuel companies, one can choose to finance renewable energy projects, or intead of putting their money into global banks, investing in a community-based bank that supports small business.

Differently from philanthropy, impact investing does not try to minimize the negative social consequences caused by the system, but rather its mechanisms to transform it from within. By using the power of the investment decisions, it leverages the trillions of euros that already circulate in the global economy to direct resources to social change.

If you want to know more about this topic, here are some suggestions:

• Stanford Social Innovation Review - Impact Investing articles
• Impact Investing - wikipedia
• Real Impact by Morgan Simon (book)

Who am I?

My name is Ana Carolina Bruno and I am passionate about solving environmental and social challenges through impact investing, entrepreneurship and technology.
Starting my career as a strategic and management consultant in Brazil, after some years I found out I could apply my skills as a consultant to help solve the world’s most complex social and environmental problems. I transitioned then to the Third Sector, co-founding and managing a social impact organization in Portugal.
Meanwhile, I found my passion for technology and startups and, now in Vienna, I am looking for innovative startups with disruptive solutions to change the world!