Here’s How Digital Marketing Is Revolutionizing The Fashion Industry

It is a widely accepted fact that fashion trends change every year. What remains stationary is the need to stay relevant in the minds of discerning target audiences. It is interesting to note that retail is alive and kicking and the boundaries between the brick and mortar stores and online shopping portals have already blurred.

This is where one can find the importance of omnichannel marketing. With the omnichannel experience hogging all the limelight, it has become imperative for retailers and industry specialists to focus on digital methods of marketing. Also, the retailers are showing a keen interest in comprehending various forms of technologies that are revolutionizing the retail sector.

Keeping the current trends in mind, this digital transformation can be categorized under the three varieties.

Technologies to watch

This usually refers to the forms of technology which the retail world would experience in the near future. For instance, Bluetooth Beacons, Artificial Intelligence, in-store push notifications, and much more would form a significant chunk of the decision-making process in the retail industry.

Digitizing operations

Digitizing operations refers to online access to various types of inventories, communicating the needs of a particular kind of stock well before its arrival and mobile wallets. It is also worth mentioning here that dynamic pricing in stores would be an integral form of marketing for the retailers.

Bringing digital technologies to the store

As the primary focus of the retailers on the in-store experience of the customers, it has become imperative for them to create a multisensory experience for the consumers. With predictive analysis and enhanced customer support, bringing digital modes of technology to the stores have now become possible.

Marketing

Video marketing is one of the most essential marketing trends today. According to WYZOWL, 83% of marketers say video gives them a good return on investment. And 52% of consumers say watching product videos are the reason they have made online purchases according to The E-Tailing Group’s whitepaper.

Today, video marketing has moved beyond YouTube. Marketers are also leveraging Facebook, Instagram and LinkedIn for video marketing. Furthermore, with the increasing use of mobile devices, consumers are more comfortable with videos since it can provide the same information in a format that works regardless of the platform.

Sprucing up the tech standards in various retail stores

It is foolhardy to assume that customers want to order products online without visiting a store. It is a commonly observed fact that a majority of individuals would instead walk into a store, physically touch the product they want to buy, before implementing their purchasing decisions.

This is where as a retailer you can take the help of digital marketing to attract a lot of your target audiences. In offline retail stores, the retailers are increasingly using technology to facilitate multisensory experiences for the in-store customers.

Retail stores from across the world have begun to take help of artificial intelligence and Internet of Things to render a fantastic shopping experience to the customers.

Fashion Digital Marketing with the help of digital tools

In a crowded fashion online market, it can be tough for your consumers to pick your brand from the pack. This is where digital marketing would render that much-needed uniqueness to your brand. Fashion digital marketing not only improve the presence of the brands, but it also increases the awareness of the brand.

Interestingly, these digital marketing strategies are easily traceable so that you can always have instant feedback at your fingertips. It is also interesting to note that digital fashion marketing, when implemented in the right manner, can get your product in front of your ideal audience so they would be aware of your brand.

When they are aware of your brand, it translates to the fact that they would give your brand greater importance which augurs well for your retail business.

Source: www.thenextscoop.com