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Rules of Design
3
Contrast is an incredibly useful tool for both highlighting and
hiding certain elements of your design. By upping the contrast or
using a high contrast feature color, you can help an element stand
out and draw attention. Likewise, by lowering the contrast, you can
make an element fade into the background.
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Scale and visual hierarchy are some of those creative fundamentals
that can really make or break your designs, so it’s important to have
a good hold on them to maintain a successful composition. In a very
brief explanation, hierarchy is the arrangement and design of elements
in order to visually signal importance.
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The easiest way to offend white space is to refer to it as ‘empty
space’. Emptiness implies that it should be full of something, that
it’s not doing its job, but this is not quite the case. White space
when used strategically can help boost your design’s clarity and
overall look by balancing out the more complicated and busy parts of
your composition with space that helps your design to breathe.
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Coded By Kirsten for SheCodes!