The Rise and Evolution of Reggaeton

Picture of Latin Artists

Now more than ever, reggaeton artists are reaching new heights of stardom. In this year alone, these artists have attended the Met Gala and have been included in the Time 100 list. To maintain the essence of reggaeton as it continues its global expansion, it is crucial to honor the genre's origin.
The Roots of Reggaeton

Although many people believe reggaeton originated in Puerto Rico, in reality its roots came from Panama. For decades, Panama's multicultural society allowed music, like Spanish reggae and dancehall, to flourish. These genres are the foundation of reggeaton. In fact, Spanish reggae was created and popularized by Panamanians of Jamacian descent.

Over time, Spanish reggae became more than just entertainment: it evolved into a symbol of black pride. Artists would often sing about their experiences and voice their opinions on issues such as the racism and police brutality in Panama.

Reggaeton Appears in Puerto Rico and the U.S.

Another place that was influential for reggaeton was Puerto Rico and the U.S.. People often travelled back and forth from these areas, resulting in a constant flow of culture and music, particularly dancehall and hip-hop. Hip-hop resonated with Puerto Ricans because artists like Vico C used his music to depict Puerto Ricans' struggles with poverty, violence, and drugs. These topics and traditions were passed down to reggaeton.

Reggaeton, first known as underground, was born out of the fusion of American, Latin and Caribbean music. Reggaeton first appeared and could only be heard in a small, crowded club in Puerto Rico called The Noise. In its early years, influential DJs would have their own group of reggaeton artists and they then would have lyrical battles with other groups. The earlier era of reggaeton had a sense of unity because these artists were just trying to get out of the slums and poverty. Despite artists getting some traction, they were often so poor that they had to resort to selling drugs and had to be sponsored by drug dealers. This meant that violence was common, and an increase of tension among the major DJs didn't help.

The environment for reggaeton became more complex with the implementation of the policy Mano Dura in the early 1990s. This policy kicked out the drug dealers from the poor neighborhoods, and continued to attack not just the poor but the underground music. Eventually, the national guard began taking away reggaeton cassettes and shutting down clubs. Not long after, politician Velda Gonzalez and the rest of society attempted to control the genre's raunchy and erotic lyrics and videos. Artists did not clean up their lyrics until they chose to work towards commercializing their music.

Reggaeton and Corporate America Collide

In the early 2000s, reggaeton blew up thanks to Tego Calderon and Daddy Yankee. Many corporations scrambled to sign on artists. Money poured in from albums, festivals, award shows, and commercials to the point that several artists became caught up in the fame and power. The brotherhood everyone felt when reggaeton first started was forgotten as the competiton became more fierce. Not to mention, corporations never understood reggaeton and thought it was going to be a fad. The companies restricted artists' creativity by pressuring artists to use the same formula when making new songs. This caused true reggaeton fans to worry that reggaeton may come to an end.

The Revival of Reggaeton

In Medellin, Colombia, everyone loved reggaeton to the point that it became part of their culture. Reggaeton artists were so touched by the love they received that they often moved there. These artists then started to fuse reggaeton and Vallenato, a Colombian music genre, elements together to honor the country that fully embraced and inspired them.

This evolution was further established when Colombian artists like J Balvin, and Reykon became famous. These artists brought back the sense of unity that had originated with the genre. This resulted in an increase in remixes and collaborations between artists. This revamp of reggaeton led to a new level of popularity for the artists as they continue to create global hits. Although the genre has changed significantly over the past few decades, its origins and evolution across the American continent proves the genre's ability to adapt, survive, and unite not only Latinos, but people from all over the world.

I only covered just a few topics that revolve around reggaeton. To gain a more vivid and detailed description of the people who impacted reggaeton and all the decisions that made reggaeton what it is today, I highly recommend the Spotify podcast "Loud" hosted by the Queen of Reggaeton, Ivy Queen. She does an amazing job explaining how reggaeton's musical characteristics have changed throughout the years.

Recommended Music

Dancehall and Reggae

Spanish Reggae

Early Reggaeton

Corporate Reggaeton

New Wave Reggaeton


Spotify podcast "Loud" has provided most of this information. This website was designed and coded by Andrea Ortiz