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SNEAKER KING
AIR JORDAN 1
ORIGINS
The Air Jordan 1 is many things at once: It’s the first signature shoe for the greatest basketball player ever, the sneaker that changed collecting forever, and a classic that evokes nostalgia and connects generations. It’s also the most popular sneaker of today, with hundreds of different versions produced in the past decade. This week, with all things Michael Jordan returning to the public consciousness thanks to The Last Dance, The Ringer will explore the AJ1’s history, the resale market it still dominates, and how Nike and Jordan Brand are positioning the model for the future.
2020
Currently the Air Jordan 1 are on high demand , their popularity has fluctuated over the years but at the moment they have reached a new peak. They are all over social media, followers and non-followers of Michael Jordan are now true belivers of the brand. With a risen popularity there is also an increase in the price. An Air Jordan 1 can be worth more than $6,000.
CURIOSITY