Brand Identity 101 👩🏫
What is Brand Identity? 🧐
Brand Identity is the visible elements of a brand, such
as company name, design of its logo, packaging design, colors, tagline,
and typeface used in its marketing endeavors. Everything that identifies
and distinguishes the brand in consumers' minds.
You're probably wondering...
Why is it Essential for your Brand? 🤔
Beyond saving the company money on promotion, a successful brand can be
one of the company's most valuable assets. Brand value is intangible,
making it difficult to quantify. Still, common approaches consider the
cost it would take to build a similar brand, the cost of royalties to
use the brand name, and the cash flow of comparative unbranded
businesses.
Learn more on Investopedia
Build the Ideal Brand Identity for your Business 😎
