Shocking, individuality and mystery are the words that come to mind associated with the brand name of one of the greatest fashion creator at the turn of the centuries. Alexander McQueen (1969-2010) was the prominent figure in fashion. His fashion house had a good reputation in society and was favoured by celebrities of the 90s and 00s. Each season, critics were waiting for a new material miracle created by the fashion house that did not exhaust all the imagination and continued to implement McQueen's ideas into life. After the death of the designer, the brand continues to exist and carries the unique DNA of the brand created by Alexander.