Some call it a movement, others a waste of time. Many dismiss it as hipster fad. The phrase third wave coffee conjures up images of bearded men in flannel spinning vinyl while using goofy looking kettles to pour water into some sort weird contraption to make a cup of coffee that costs five bucks. All this hassle over a beverage? You're going to put cream and sugar into anway. Why all the fuss?
Third wave coffee, sometimes incorrectly interchanged with speciality coffee, is more than just pretension and snobbery. It is an attempt to enjoy coffee at it's highest quality using technology and innovation. Third wave coffee is connoissuership. Fans of third wave coffee have a deep interest in more that just a good cup. They want to know the story of the bean from cultivation to brewing.
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