Sustainable Beauty Season
Raising The Beauty Bar
How sustainable is your beauty routine? More of us than ever are opting to
make conscious choices when stocking our bathrooms and makeup bags, but
defining sustainability isn’t so simple. There are many pieces to the
complex sustainability puzzle and the term itself has come to mean
multiple things.
In short, it is all about creating products that leave
less of a trace and have a positive impact on the planet and its people.
However, when you look a little closer there are many different aspects to
consider, from sourcing ingredients and manufacturing to packaging and
company culture.
As sustainability becomes increasingly on-trend,
buzzwords are being thrown about freely. There’s an overwhelming amount of
jargon and it’s hard to know what a lot of it means in practice. Add
greenwashing (brands appearing more eco-friendly than they are) into the
mix and it all gets very confusing. Luckily, there are some key phrases to look out for and understanding their meaning makes it even easier to
identify which brands and products align with your own sustainability
values.
Learn more at refinery29