The luxurious Rosa Damascena has come a long way over the centuries - from the Middle East through Persia and India to find its real home in the "Valley of Roses" in Central Bulgaria. There is something about the air, soil, and climate in this magical place that stimulates the natural synthesis of the highest quality rose oil in the world. It has been known for centuries that Bulgarian rose oil restores and revives the skin and soul.
Located in a secluded and peaceful area in central Bulgaria, surrounded by endless evergreen mountains and towering peaks, at the foot of Bulgaria's largest mountain range lies a small, sunny and fertile valley. Known all over the world as the Rose Valley , at the end of spring, the air fills with the sweet scent of roses as the new crop is collected. This is the home of Bulgarian rose. This fragrant valley is known for its exceptional quality rose oil that excels in both fragrance and natural concentration of bioactive substances.
The Valley of the Roses is an area in central Bulgaria, 200 km east of Sofia (capital city). The Rose Valley runs from east to west and is relatively wide, almost flat, limited only to the north and south by mountain ranges - to the north from the central Balkan Mountains and to the south from the eastern part of the Sredna Gora Mountains. The Rose Valley is geologically composed of two river valleys - west of the Strjama River Valley and east of the Tundzha River Valley. The western part of the rose is also known as the Karlovo Basin, and the eastern part of the rose is called the Kazanlak Valley, named after the nearby city of Kazanlak.
From the petals of this rose is produced, by distillation, the precious rose oil, one of the most expensive essential oils. Rose oil is widely used in the cosmetic industry because the rose oil is extremely potent and helps preserve the fragrance of any perfume for a longer period. It is used by luxury perfume brands such as Yves Saint Laurent, L’Ombre Dans L’Eau, Guerlain, Ormonde Jayne, Annick Goutal and many others. A bottle of Rose oil is made from thousands of rose petals so it is concentrated and extremely strong. It helps to relieve stress and uplifts the mood. Also helps treat anxiety, apathy, depression, and indifference. It can help give you energy and confidence. The petals are harvested very early in the morning because the oil content is then the most. Three tons of flowers are needed to produce a liter of distilled rose oil. Bulgaria is the world's largest rose oil producer, supplying 70% of the world's rose oil production and produce about 900 kg of rose oil every year.
Every year, during the first weekend of June, local community organizes the annual Festival of Roses. Today the Rose Festival is an international event, visited and enjoyed by thousands of tourists and guests of Kazanlak. Nowadays the Rose Festival in the unique Valley of the Roses has come to be a symbolic reflection of the lifestyle, the spirit and the cultural patterns, typical for Kazanlak region. The next festival is just around the corner.
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