🌈
Meaning behind colors
"Depending on context, color can convey meaning often more effectively than words" -Zena O'Connor
The way color affects you is most often based on past expierences and culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.
The link between color and brand identity is strong. In the Journal of the Academy of Marketing Science, researchers Lauren Labrecque and George Milne explain that “like a carefully chosen brand name, color carries intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition, and communicates the desired image.” In their research on color differentiation in the marketplace, Labrecque colors. For instance, they found that blue is used in over 75% of credit card brand logos, and 20% of fast food brand logos. Red, meanwhile, is found in 0% of apparel logos—but over 60% of retail brands. For consumers confronted with advertising thousands of times a day, these visual cues can be an unconscious message about what they’re being sold, and by whom. Learn more