Have you seen it? Anne Hathaway's character, Jules Austin, founded an online fashion company called About The Fit. It helps people find how clothes will fit them before they click buy. She started it from her kitchen and built it into a growing e-commerce fashion startup in Brooklyn.
Photo by Cam Morin on Unsplash
Then her company runs a program to hire seniors as interns. One of them is Ben Whitaker, played by Robert De Niro, a 70-year-old widower who decides to break out of retirement with this internship.
What follows is a wonderfully sweet and heart-warming film about Jules and Ben and how they help About The Fit.
Online shopping has made fashion more accessible than ever today. But the fit remains a guessing game. While we have reviews today on websites and social media, their fitting remains a challenge because:
That's the problem I want to solve wtih Fits Like me. π
Fits Like Me could be a platform where shoppers understand how clothes will fit them based on reviews from people with similar body types.
Instead of generic reviews, every user creates a profile with details like their height, weight, body shape, and fit preferences. After buying clothes online, users paste the product links and review how the clothes they bought fit them.
So, when someone shops online, they see reviews and size recommendations from people whose measurements match their own.
Photo by Vitaly Gariev on Unsplash
For example, a reviewer could write:
Now imagine you're shopping for the same shirt. Because your profile matches theirs, you don't see hundreds of generic reviews. You see just the ones most relevant to you
Most sizing tools try to predict your size. Fits Like Me could help you predict your experience.
It combines body type, personal fit preference and community feedback to make reviews more relevant to you. The more people contribute, the smarter the recommendations become.
A simple web app where users:
No body scans or garment measurements.
Just well-organised community data.
I'll start building this as I learn more. :)