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Color psychology explores how different colors influence human emotions, perceptions, and behaviors. For example, warm tones like red and yellow can stimulate energy, excitement, and creativity, while cooler shades such as blue and green often evoke calmness, trust, and balance. Designers, marketers, and even healthcare professionals use these associations to shape environments, branding, and communication in ways that resonate with people on a subconscious level. By understanding the psychological impact of colors, you can create spaces or visuals that not only look appealing but also inspire the feelings and actions you want to encourage.
coded by Dina Pakdin