BT21 The brand and its characters were born from a collaborative project between LINE FRIENDS and BTS. Since its launch in 2017, the brand has captured the hearts and minds of youths worldwide with its charming designs, unique concept and thoughtful storytelling.
Big Hit Entertainment has also created the animated characters TinyTan based on the BTS members. The brand was launched on October 13, 2019 via Big Hit Official Merch on Twitter as part of the exclusive merch of the Pop-Up: House of BTS.
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