Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion.
From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensible for cultural icons who don’t want to be seen - but definitely want to be noticed.

Ray-Ban has left an indelible mark on culture history.

STORY

As new airplanes allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born.

This new anti-glare eyewear went on sale to the public in 1937. The original glasses featured a plastic frame with the now classic Aviator shape. The sunglasses were remodeled with a metal frame the following year and rebranded as the Ray-Ban Aviator.

POPULARITY

In the wake of WWII, Hollywood was having an increasingly powerful impact on what people wore. The Ray-Ban Wayfarer model was launched in 1952, and once they had been seen on screen legends such as James Dean in 1955’s Rebel Without a Cause and later on Audrey Hepburn in 1961’s Breakfast at Tiffany’s, Ray-Ban Wayfarer became one of the most instantly recognizable fashion accessories ever.

Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment.

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Coded by Hannah Abarca