Vespa is an Italian brand of scooter manufactured by
Piaggio. The name means wasp🐝 in Italian. The Vespa has evolved from a
single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A.
of Pontedera, Italy to a full line of scooters and one of seven
companies today owned by Piaggio.
In April 1946, this amazing new, functional and innovative mode of
transport was presented to the general public for the first time in a
Golf Club in Rome. Vespa was an immediate success and gained extensive
media interest as well as public curiosity, surprise and even
skepticism. The first sales of Vespa were managed through a small dealer
network and the price of the standard model was 55,000 lire, while the
deluxe version was sold for 66,000 lire.
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