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What Does Cruelty-Free Means?
If you care about animals, you might have noticed that the term “cruelty-free” gets thrown around a lot. Companies sometimes print the phrase on their product packaging, and beauty bloggers mention it often. But what does “cruelty-free” really mean?
In short, “cruelty-free”simply means that a product and its ingredients weren’t tested on animals.

How to Tell if a Company is Cruelty-Free?
Some companies will say that they don’t conduct animal tests unless required by law—this means that they’re choosing to pay for tests on animals so that they can sell more products in China. The best way to ensure that you’re not supporting cruel and deadly tests is by purchasing only from companies listed as “cruelty-free” in our database.