Why i â¤ī¸ coffee
The psychology of smell
Association with wakefulness and energy, the smell of fresh coffee is
often associated with
starting the day, as well as feeling alert and energized.
The aroma of coffee can instantly trigger positive memories and emotions
related to waking up, and the boost of caffeine that comes with it. The
scent of fresh coffee comes from the volatile organic compounds (VOCs)
released during brewing.
These compounds include aldehydes, ketones, and esters that produce the characteristic coffee aroma. Some people may find these scents pleasant due to their familiarity with the smell and the emotions it brings up, while others might simply enjoy the rich fragrance.The aroma of coffee has been shown to have a positive impact on mood, possibly due to its ability to activate the brain's olfactory system. The scent of coffee can stimulate the release of neurotransmitters, such as dopamine and serotonin, which are responsible for regulating mood and emotions.
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