Digital marketing is the use of websites, apps, mobile devices, social
media, search engines, and other digital means to promote and sell
products and services.
Digital marketing involves many of the same principles as traditional
marketing and is often considered an additional way for companies to
approach consumers and understand their behavior. Companies often
combine traditional and digital marketing techniques in their
strategies. But digital marketing also comes with its own set of
challenges. Digital marketing started to become popular with the
widespread adoption of the internet in the 1990s.
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