Having read on how women are in the sneaker game, I came across Julia and
her story is down below:
Julia Lebossé is a freelance writer and
founder of Sneakers by Women, a platform and community that highlights
women in sneakers and streetwear, shedding a light on the inequalities in
the industry. Her fascination for sneakers is rooted in her shyness as kid
growing up, always making “shoe contact before eye contact”. She bought
her first pair of Nikes from her first job as a swim teaching assistant.
“I just loved how the sneakers expressed my personality without having to
say anything, and I became obsessed from there!” Julia ultimate goal is to
work in the sneaker industry but when looking for women role models in the
field, she was shocked by the lack of female representation and decided to
do something about it. “It was the 2020 lockdown at the time, so I thought
I would use my free time at home to highlight these unsung heroes. So
girls like me know that there are many inspiring women in sneakers and
that they, too, have a place in the sneaker world.”
For more on amazing women collectiong sneakers, read on here
Sneakerheads.
Coded by Jesicca Mdawe