Digital Marketing is Everything
But What is Digital Marketing?
Digital marketing promotes a product, service, or brand through online platforms. There are two main types of online marketing: paid and organic.
Paid marketing includes digital advertising, such as pay-per-click (PPC), through channels like Google, Facebook, and YouTube. On the other hand, organic marketing —which includes content marketing and search engine optimization (SEO)—focuses on building an audience online without spending money on ads.
Here are some of the key areas of digital marketing:
- Engine Optimization (SEO): Optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).
- Content Marketing: Creating and sharing valuable content to attract and engage a target audience, ultimately driving profitable customer action.
- Social Media Marketing: Using social media platforms to promote products or services, build brand awareness, and engage with customers.
- Email Marketing: Sending targeted emails to a list of subscribers to nurture leads, build relationships, and drive conversions.
- Pay-Per-Click Advertising (PPC): An online advertising model where advertisers pay a fee each time their ad is clicked, driving targeted traffic to their website.
- Affiliate Marketing: A performance-based marketing strategy where businesses reward affiliates for generating traffic or sales through their referrals.
- Influencer Marketing: Collaborating with influencers to promote products or services to their audience, leveraging their trust and reach.
- Online Public Relations (PR): Managing a brand's online reputation through media outreach, press releases, and responding to customer feedback.
- Mobile Marketing: Marketing strategies specifically designed for mobile devices, including apps, SMS, and mobile-friendly websites.
This page was built by Audrey Yu