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Mercedes-Benz is focussing on higher-priced luxury vehicles to increase profitability. It also plans to upgrade its product portfolio and speed up electrification. Around 75% of the car manufacturer’s investments will flow into developing top-end products with the highest margins and profitability. Sharpening its business strategy, Mercedes-Benz will cut some entry-level vehicles, in effect trimming its portfolio. By 2026, the carmaker hopes this will increase the sale of top-end luxury vehicles by 60%.

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