Asian Curly Hair :
Redefining the Beauty Standards



For many years, many people think that Asians can't have curly hair. There's even a definition of how "Asian hair" should look like: black, straight, sleek and silky. But that's not true! There are so many Asians who have textured hair, from slightly wavy to very curly (aka kinky) and it's time for us to break the myth! 🙌🏽


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My Curly Hair Journey

My name is Lala, I'm an Indonesian girl with naturally curly hair. Some people might not be familiar with my country, or at most they might be more familiar with Bali. Well if you know Bali, it is one of the thousands islands that are located in Indonesia.

Unlike the famous Bali, I live in a small village far away from the big cities called Pulosari, Central Java.

In Indonesia, many people still think that curly hair is ugly, and living in a village makes it worse. My family and friends embrace the beauty standard of the society :

skinny body, white skin and silky straight hair.

But, I wasn't born like that.

Click the button below to learn more about my story. 👇🏽

Lala's Curly Hair Journey

Curly Hair Starter Kit

When I first embraced my curly hair, it was really confusing because I didn't know where to start. That's why I created this starter kit to help you start your curly hair journey.

Grab your curly starter kit below. 👇🏽

Zendaya

API Curls Community

The curly hair community is growing bigger and bigger on Instagram. There's even a curly community specifically for Asian and Pacific Islander communities.

Click the button below to learn more about API Curls. 👇🏽

Curly twin