R U OK? contributes to suicide prevention efforts by encouraging people to invest more time in their personal relationships and building the capacity of informal support networks – friends, family and colleagues - to be alert to those around them, have a conversation if they identify signs of distress or difficulty and connect someone to appropriate support, long before they're in crisis. We all have a role to play in looking out for those we care about at home, work or in our community. Ask, 'are you OK?' Because a conversation could change a life. Ask R U OK? Any Day because life happens every day.  A lot can happen in a year, a month, a week. Whether it’s your friend, family member, colleague, partner, or teammate, the people you care about go through life’s ups and downs every day. By having regular, meaningful conversations, you build trust and normalise talking about what’s really going on, so when the people in your world find themselves struggling, they know you’re someone they can talk to. So whilst second Thursday of September is our National Day of Action, we encourage you to Ask R U OK? Any Day of the year because a conversation could change a life.