Storytelling is the social and cultural activity of sharing stories,
sometimes with improvisation, theatrics or embellishment. Every culture
has its own stories or narratives, which are shared as a means of
entertainment, education, cultural preservation or instilling moral
values. Crucial elements of stories and storytelling include plot,
characters and narrative point of view. The term "storytelling" can
refer specifically to oral storytelling but also broadly to techniques
used in other media to unfold or disclose the narrative of a story.
More about storytelling on Wikipedia