Women DIYers
Women can do anything, WE have no limits
Women have carved out a powerful space for themselves in the DIY world. DIY Consumers are not just crafty house
wives with a Pinterest board. And, DIY consumers don't just do-it-themselves.
DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large
demographic, and care more about buying unique, quality products than pinching pennies.