Nike Air Max 90 Hyper Royal

It's Not Just A Shoe, It's A Statement🙌

Since the day it launched 30 years ago, the Air Max 90 has been an icon of culture. The classic silhouette and bold use of Nike’s Air technology stand unchanged and undisputed for good reason. This latest version uses luxury materials and an eye-catching Hyper Royal colorway to show off the shoe’s signature shapes that true fans can recognize from blocks away. For those that want a little more support, this edition includes removable anatomical arch supports designed to complement the classic ride of the Max Air unit.

All Air Max 90s that release over the course of 2024 will present a true-to-the-original shape. The Air Max 90 Hyper Royal is no exception, as it mixes a slightly streamlined white mesh and grey suede upper with a high-cut black leather mudguard. Its nom de guerre, however, is provided by a plethora of punchy blue accents. These are dispersed across the bold bottom eyestays, tongue tag, rubberized heel badge and ridged plastic midfoot window. Further branded embellishment appears by way of a grey midfoot Swoosh and a Nike Air graphic on the heel.

Blue makes its presence felt on the lower half as well, encircling the visible heel Air Max unit. The remainder of the midsole is crafted from white EVA foam, and a black rubber outsole offers dark contrast. A square rubber hangtag with blue and clear details finalizes the stylings.

Remember the revolution. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track and the streets. Over the years, it’s been reimagined and retooled, but the heritage always remains.