A content creator is someone who creates entertaining or educational material to be expressed through any medium or
channel.
Content creation especially pertains to digital content on social media channels, since that’s where most content is
consumed — and where the money is, if you’re looking to earn revenue through your content production efforts.
For businesses, content creation can mean crafting and delivering newsletters, emails, webinars, digital marketing
materials, brochures, social media, articles, annual reports, advertorial messaging, editorial materials, company
communications, and more.
For an individual, content creation can mean creating new content for social media — such as livestreams, vlogs, or
other photo or video content — with the intention of interacting and resonating with their targert audience,often making money as a part-time or full-time job. The buzzword “influencer marketing” might ring a bell.
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